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SEMrush which conducts competitor backlink analysis. Moz provides a number of insights from competitor analysis. A great local citation needs to be seen as credible and trustworthy by both people browsing the web and Google. This is why established brands such as the Yellow Pages (Yell) Trustpilot and Thomson Local are great places to start. anthonybaxter.ml Flip it though and it actually represents a golden opportunity. If you can deliver a better customer experience than your competitors, you’ll be a magnet for the 93% of customers that told HubSpot they would make repeat purchases from companies offer excellent customer service